OrbitPay — Reinventing the global digital wallet
Bluefolio partnered with OrbitPay to launch an all-new wallet experience, unlocking 32% more activations across 18 markets.
Project snapshot
OrbitPay
Fintech
16 weeks
Strategy, Product Design, Engineering, Analytics
+32%
Account activation-45%
Support tickets94
NPS scoreChallenge
OrbitPay’s wallet adoption stalled after fragmented onboarding and a dated mobile experience. Teams needed a cohesive strategy to simplify user journeys while respecting regulatory nuances.
Approach
A blended Bluefolio squad mapped customer journeys, built prototypes validated in four countries, and defined a modular design system. Engineers and analysts worked in parallel to instrument telemetry.
Outcome
Launch aligned OrbitPay’s regional teams, unlocked higher conversion, and provided leadership with live dashboards tracking onboarding friction in real time.
Discovery highlights
- Immersive ethnographic research across primary markets
- Regulatory workflow audit covering KYC and AML requirements
- Stakeholder alignment workshops with global product and compliance
Design & build
- Adaptive design system with token-based theming for 18 locales
- Guided onboarding with progressive disclosure and biometrics
- Analytics layer with drop-off tracking and automated insight alerts
Bluefolio impact
OrbitPay’s leadership gained a unified view of customer sentiment, enabling data-led roadmap conversations. The engagement also upskilled in-house designers and engineers through paired sprints.
“The blend of vision and execution Bluefolio brought is unmatched. Our wallet relaunch is now the benchmark for the entire organization.”
Next steps with OrbitPay
We continue partnering on roadmap prioritization, CRO experiments, and market launches across LATAM and APAC.